Purity – Our Direct Cremation Plan

/ £16.84pcm
/ £16.84pcm

Our Unique, Direct cremation plan

When no religious or civil service is required and where you wish to have a simple cremation, our Unique Purity plan is ideal. With no family or friends present, the plan covers all funeral director’s fees including delivery of the deceased to the crematorium at a time convenient for both parties. Due to the simple nature of the Purity plan, and our negotiation to use crematoria during less busy periods, we are able to pass on any savings directly to you.

  • Contains all the essential elements needed for a simple cremation
  • Peace of mind knowing that you are protected against future price increases
  • Our Unique pledge: Should your plan not be called upon within 15 years of purchase, we will refund your plan fee in full and continue to supply the funeral of your choice.

What’s included in the Purity?

  • Your choice of funeral director and provision of all of their services
  • 24-hour transfer of the deceased to the funeral parlour
  • A simple coffin
  • Return of ashes
  • Any and all staff fees required in order to conduct the service
  • Peace of mind knowing that if you have not called upon your plan within 15 years, your money will be refunded and your funeral will be paid for. Your funeral could be free*
  • Transfers from the funeral parlour to the cemetery or crematorium
  • Funds protected by the Sterling Trust
  • A Standard Will included

What’s not included?

  • Fees that are charged for a burial plot or cremation space charged by your local borough
  • Embalming
  • Newspaper obituaries and special memorials
  • The cost of removal of mechanisms such as pacemakers and artificial joints
  • Please see our terms and conditions for a full list of what is not included by clicking here

*If your plan has not been called upon within 15 years of its creation date, then we will refund your fee and cover your funeral as well. Please read our Terms and Conditions for further information.

Purity – Our Direct Cremation Plan

/ £16.84pcm

Can I buy a joint plan for myself and my partner?
Yes. You can buy a joint plan and will have this option at checkout…

How do I apply for my plan refund after year 15?
It’s a really simple process and it’s fully explained in our FAQs or, please click here to go directly to the answer…

Selected Plan: Purity

/ £16.84pcm

Unique, just like you.



All of our plans come with a 15 year plan refund pledge. If your plan has not been called upon within the first 15 years, you will receive a full refund and have your funeral paid for.


The best value, all inclusive funeral plans in the UK. We are up to 18-25% cheaper than our competitors, without compromising on quality.


We only work with the best funeral directors in the country who meet our rigorously high standards. We also monitor all the directors on our database to make sure they are still performing to the best of their ability.


Your choice of quality funeral director, your choice of plan and service at an unbeatable price. That is why we are Unique.


Your money is kept safely in an investment trust: The Sterling Trust Corporation Ltd. It is ringfenced and so if anything happens to us, both your plan and refund are 100% secure and safe.